Brief / Laøhlé
Introduction to Brand
Aarhus-based Laøhlé believes sustainability should be the only choice. With great craftsmanship and devotion, they design and produce simple, Nordic apparel and jewellery.
The clothes shouldn’t look sustainable - it should match the time we’re in and meanwhile express great construction and nordic coolness.
The Brief Story
Laøhlé is a mix of the family names to the founders. The young women behind the brand, Anne and Katrine are childhood friends and share values in regards to sustainability and fashion - it seems almost destined that the two of them should found Laøhlé. They see sustainability as an active choice, and with great teamwork, they manage to keep production local, hand made and even wrap the products in sustainable packaging.
The brand takes pride in responsible choice of material. They use the material tencel for their clothing, which is a conscious choice. Tencel is more sustainable than viscose made from branches and scrap wood. The result is comfortable fashion and amazing absorbability - as they say, you can skip a wash with such a design. For their jewellery, they use ECO silver, which means the raw materials for their products has never been mined.
The brand stays completely transparent on their social media and emphasises they continuously strive to improve their production - for example, they’re working on a tracking system so the customers will easily be able to see, where every piece from the production is from. But one step at a time.